Sunday 20 June 2010

Management Speak

Management Speak is a form of communication which originated in business dialects of English but is now widely believed to have speciated into its own disctinct language, to the point where native English speakers are not necessarily conversant in it and vice versa. There is a theory that one long term consequence of globalisation could be that not English but Management Speak becomes the lingua franca for the developed world.

Syntax: Management speak comprises not just the traditional Roman alphabet but also the lexicon of wingdings, pull outs, bullets and animated transitions available in Management Speak-compatible (and enabling) applications like PowerPoint. The field of cultual linguistics increasingly treats management speak as a creole or pidgin; a jumping-off point from the Indo-European linguistic tradition and the first genuinely novel dialect to emerge since Latin (on which all western European languages are based) developed five thousand years ago. Ironically, Latin is central to management speak, having survived the millenia unadulterated in the loving care of the legal profession. The language and philosophy of PowerPoint is a controversial subject in its own right.

Origins: Management speak grows out of an insecure employee's need to make his own job sound more complex, technical and difficult than it really is. As such it leads to well-recognised phenomena like anti-abbreviation and the anal paradox. This is partly a defensive strategy, but more developed management speakers have used it successfully to promote their own careers beyond their credible end-point. On account of the speciation mentioned above, a management speaker's motivation to make his or her job sound more difficult can become a self-fulfilling prophecy, since nowadays to communicate at all with many middle managers one needs to be a management speaker, and it really is quite an art. Most business workers are to some extent bilingual, and usually carry on in a grim creole, in business and in life generally.

Relationship with Revenue Generation: Studies have shown a reasonably firm inverse relationship between the amount of management speak in a speaker's active vocabulary and the measurable benefit that speaker contributes to an enterprise's bottom line. In other words, the further away a function is from profit generation, the more management speak you should expect to hear.

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