Wednesday 12 May 2010

Wordista

A Wordista is one of the business worker archetypes. He (for it is usually a he) is the person in the office least in love with technology, and therefore least given to embrace it. Wordistas get away with as little technology as possible and restrict themselves, wherever possible, to Microsoft Outlook and Microsoft Word, preferably accessed by means of a dictaphone or, even better, a minute secretary.

Wordistas are likely to struggle with the simpler technological tasks, and may be identified by telltale forensic evidence around their workstations: a dictaphone, a quill, Tipex, almanacs, gazettes and so on. Wordistas can be heard to wonder and marvel at the "forward" and "back" buttons on Internet Explorer when shown them by co-workers. They would have no idea what Chrome even was.

A Wordista is thus usually a lawyer, wears a jacket and tie at all times (including weekends), and tends to lament the passing of outmoded technologies, conventions and means (and modes) of communication. Such as the fax. Wordistas are by disposition anal, enjoy arguing the toss about issues of no significance, employ needlessly verbose expressions and, thanks to this cluster of tendencies, are responsible for more than their fair share of anal paradoxes.

Wordistas in one form another form most of the world's population. They are a silent majority - the planet's plodders, resentful in particular of middle managers who through dexterous use of technology like Microsoft PowerPoint and a facility for obfuscation and confusion, advance themselves more deftly through the organisational ecosystem. Wordistas see middle managers for what they are: the cuckoos of the business world.

Therefore, notwithstanding Microsoft Word's extreme cleverness and its brilliant functionality and integration, it is used by most of the world as a glorified typewriter, where even use of paragraph formatting passes for sophistication.

A proper Wordista relies to an extraordinary degree on a good secretary for clerical support, personal organisation and frequently nutritional sustenance and help with basic bodily functions. Supremely loyal to her principal, a Wordista's secretary has no more interest in, or use for, the functionality embedded in word than does her principal and will eschew (mostly through studied ignorance) facilities such as auto-numbering and page breaks, preferring to hammer away repeatedly on the carriage return and or spacebar for any "clever" formatting.

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