Sunday 9 May 2010

Microsoft Word

Microsoft word is the "home application" for those billions of people in the world who don't really like software applications but are forced, by the need to put food on the table, to use them. Microsoft Word is therefore the personification of a necessary evil, and in the business world its adherents make up the smallest of the lost tribes of Microsoft. 
A paradox associated with Microsoft Word is that, no matter how clever it becomes, (and these days it's pretty clever - I mean, they've even got the auto-numbering to work) 80% of the people who use it aren't up to anything smarter than changing the font size, so its functionality goes untouched. These are the same people who hit the return key fifty times to get to a new page, would consider entering a manual page break to be incredibly smart and can't even conceive of the idea that you could build a page break into a paragraph style, largely because they can't conceive of the idea of a "paragraph style" at all.
In the business world, the sorts of people who belong to the "Microsoft word" tribe tend to reside in the legal department. They would never use Excel, even if their lives depended on it, and are innately (and correctly) suspicious of anyone bearing a PowerPoint presentation, and anything contained in it. 

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